Financial clarity for ecommerce businesses
Ecommerce margins are thinner than they look. Between marketplace fees, shipping costs, returns, ad spend, and stock purchases, the gap between revenue and profit can vanish quickly. CFO Pal connects to your accounting software and shows you the real numbers.
The problem
Revenue looks healthy but after marketplace fees, shipping, and returns the margin is razor thin.
Stock purchases create massive cash outflows weeks before the revenue comes in.
Ad spend is climbing but you cannot clearly see whether it is generating profitable sales.
You check your bank balance instead of your P&L and mistake cash for profit.
What changes with CFO Pal
Automated P&L shows true margins after all costs, not just top-line revenue.
Cashflow forecasting models the timing gap between stock purchases and sales revenue.
Budget tracking monitors ad spend against targets and flags overspending in real time.
Weekly summaries delivered every Monday show exactly where the business stands financially.
£199/month + VAT. Everything included.
Connects to Xero, QuickBooks, and Sage. 14-day free trial. No card required.
See full pricing details →Stop guessing. Start knowing.
Join UK businesses that know exactly where they stand financially. Every Monday morning.
Connects to Xero, QuickBooks & Sage · UK data residency · No card required