Financial clarity for ecommerce businesses
Ecommerce margins are thinner than they look. Between marketplace fees, shipping costs, returns, ad spend, and stock purchases, the gap between revenue and profit can vanish quickly. CFO Pal connects to your accounting software and shows you the real numbers.
The problem
Revenue looks healthy but after marketplace fees, shipping, and returns the margin is razor thin.
Stock purchases create massive cash outflows weeks before the revenue comes in.
Ad spend is climbing but you cannot clearly see whether it is generating profitable sales.
You check your bank balance instead of your P&L and mistake cash for profit.
What changes with CFO Pal
Gross margin is computed from your own ledger after cost of sales, so what you see is what is left after fees, shipping and returns rather than top-line revenue.
The forecast opens from your stated cash balance and projects from your recent complete months, so a large stock order is judged against the cash you will actually hold.
Budget tracking monitors ad spend against targets and flags overspending automatically.
Budget versus actuals tracks ad spend against the target you set and tells you the month it goes over, with the amount.
“What is my runway?” Ask it before you commit to the next stock order: CFO Pal answers on WhatsApp at any hour, from your own ledger, with nothing to install.
£199/month + VAT. Everything included.
Connects to Xero, QuickBooks, and Sage. 14-day free trial. No card required.
See full pricing details →Stop guessing. Start knowing.
Join UK businesses that know exactly where they stand financially. Every Monday morning.
Connects to Xero, QuickBooks & Sage · UK data residency · No card required