Terms of Service

1. Who we are

CFO Pal is operated by CFO PAL LTD, a company registered in England and Wales with company number 17396293, whose registered office is at 124 City Road, London, EC1V 2NX ("CFO Pal", "we", "us").

These Terms govern your access to and use of the CFO Pal website and platform (the "Service"). By creating an account or using the Service you agree to be bound by these Terms. If you do not agree, you must not use the Service.

2. Definitions

Account Holder: the individual who registers for the Service on behalf of a Customer.

Customer: the business or organisation that subscribes to the Service.

Invited User: any person granted access to the Service by an Account Holder, including team members and, where the Customer is an accounting practice, that practice's own clients.

Client Business: a business whose financial data is imported into the Service by a Customer, including businesses managed by an accounting practice on behalf of its clients.

Customer Data: financial and other data imported into, entered into, or generated within the Service in respect of a Customer or a Client Business.

3. Accounts

3.1 You must provide a valid email address and accurate registration details. We verify access to the nominated email address.

3.2 A login is personal to one individual. Shared logins are not permitted. The Account Holder may create additional logins for the Customer's own personnel without limit.

3.3 You are responsible for maintaining the security of your login credentials and for all activity conducted through your account. We strongly recommend enabling two-factor authentication.

3.4 You must notify us immediately at support@cfopal.co.uk if you become aware of any unauthorised access to your account.

4. Subscription, fees and payment

4.1 The Service is provided on a subscription basis. Fees are as set out at cfopal.co.uk/pricing.

4.2 Subscriptions are billed in advance. Fees are non-refundable and there are no credits or refunds for partial billing periods, unused periods, or downgrades taking effect mid-period.

4.3 All fees are exclusive of VAT and any other applicable taxes, which the Customer is responsible for paying.

4.4 Subscriptions renew automatically at the end of each billing period unless cancelled in accordance with clause 6. You authorise us to charge the payment method on record.

4.5 We may change our prices on 30 days' notice, given by email, by notice within the Service, or by posting to our website. Price changes take effect from the start of your next billing period following the notice.

4.6 Rates expressed as fixed for the life of a subscription are honoured. Where we have offered you a rate stated to be locked, held or fixed for the life of your subscription, clause 4.5 does not apply to that rate for as long as your subscription remains continuously active. If the subscription is cancelled, that rate is not available on re-subscription unless we agree otherwise in writing.

4.7 Where the number of connected businesses on a subscription is reduced, the corresponding charge is reduced from the start of the next billing period. No credit or refund is given for the current period.

5. Your data and your responsibilities

5.1 As between you and us, all Customer Data remains yours. We claim no ownership of it.

5.2 You grant us a limited licence to host, process, transmit and display Customer Data solely to the extent necessary to provide the Service to you.

5.3 You are responsible for the accuracy of Customer Data. The Service analyses and reports on data you supply or that is imported from your connected accounting platform. Our outputs are only as accurate as the underlying data.

5.4 Multi-entity access and permissions. The Service allows a Customer to hold and switch between multiple businesses, and allows accounting practices to manage data for multiple Client Businesses. You are solely responsible for configuring roles and permissions correctly so that data is not shared inappropriately between businesses or users. You must review access levels before inviting a user or importing data for a new business.

5.5 Your own data protection obligations. Before importing data relating to a Client Business, or inviting a user who is not a member of your own organisation, you must ensure you have the necessary rights and consents to do so, and that your own privacy notices and agreements permit it. Where you are an accounting practice acting for clients, you are responsible for your arrangements with those clients.

5.6 Aggregated and anonymised data. We may produce aggregated, anonymised statistics from data across our customer base, for the purpose of operating, analysing and improving the Service. Any such output is aggregated to the point that it cannot be attributed to you, to any Client Business, or to any individual. We apply minimum cohort sizes and suppress results where the sample is too small for anonymity to hold. Your business is never named, and no output will identify your figures. Where we make any such aggregated output available within the Service, you may opt out of contributing at any time in your account settings, and opting out does not affect your access to any feature.

5.7 Alert recipients. The Service can deliver alerts by WhatsApp, SMS and email to recipients you nominate. You are responsible for having the consent of each nominated recipient before adding them, and for ensuring that any recipient who is not a member of your own organisation has agreed to receive those messages. Recipients must confirm before we send, and may withdraw at any time. You must not nominate a recipient without their knowledge. The recipient list for a business is always visible to that business.

5.8 You must not use the Service unlawfully, attempt to gain unauthorised access to it, reverse engineer it, use it to build a competing product, or resell access to it except under a plan that expressly permits it.

5A. Free tier, trials and practice billing

5A.1 Free tier. We may offer a free tier with reduced functionality. We may change or withdraw the free tier at any time on reasonable notice. No warranty or service commitment applies to it.

5A.2 Trials. Where a trial is offered, a valid payment method is required at signup. Unless cancelled before the trial ends, the subscription begins automatically and the payment method is charged at the then-current price. We will tell you the trial end date and the price at signup and before the charge is taken.

5A.3 Where an accounting practice pays. A business may be enrolled on a subscription paid for by an accounting practice. Enrolment requires the practice to approve it; selecting a practice at signup creates a request, not a charge to that practice. Until a request is approved, the business remains responsible for its own subscription from the end of any trial. If the request is declined or lapses, the business is charged at the standard price at the end of its trial, and we will tell you before that happens.

5A.4 If a practice arrangement ends. Where a practice ceases to pay for a business, whether because the client relationship ends or the practice leaves our partner programme, the business may continue at the standard price from the end of the practice's paid period. Data belonging to the business is not deleted or moved. Access held by practice personnel is removed, and alert recipients nominated by the practice are deactivated.

6. Cancellation and termination

6.1 You may cancel at any time through the account settings within the Service. Cancellation by email or telephone is not effective. Cancellation takes effect at the end of the current billing period.

6.2 On cancellation, Customer Data will be retained for 30 days to allow reinstatement, after which it will be permanently deleted from the Service. We may retain anonymised and aggregated data, and system logs, in accordance with our Privacy Policy.

6.3 You may export your data at any time before cancellation takes effect. We are not obliged to provide data after the retention period in clause 6.2 has expired.

6.4 Non-payment may result in suspension and, after a reasonable period, termination of the account and deletion of associated data.

6.5 We may suspend or terminate an account where a Customer materially breaches these Terms, where required by law, or where continued provision would expose us to legal or security risk. Except in cases of serious breach or legal requirement, we will give reasonable notice.

6.6 Competitors. We may decline to open an account, or may withdraw the Service from an existing account, where we reasonably consider that the Customer, or a person who controls or is employed by the Customer, operates or is developing a product or service competing with the Service. We will give at least 30 days' notice before withdrawing on this basis, and will refund the unused portion of any fees already paid for the current billing period. This clause is separate from clause 5.8, and we may rely on it without alleging any breach of these Terms.

7. Changes to the Service

7.1 We may modify, add to, or discontinue features of the Service. Where a change materially reduces core functionality you rely on, we will give reasonable notice.

7.2 We are not liable for any modification, suspension or discontinuance of the Service, subject to clause 9.

8. Guidance, not regulated advice

8.1 The Service provides business information and guidance derived from your accounting data. It does not provide regulated financial advice within the meaning of the Financial Services and Markets Act 2000, and does not advise on investments, pensions or insurance. Nothing produced by the Service constitutes legal advice, an audit, or a formal accounting or tax opinion.

8.2 Forecasts, projections, budgets, insights, alerts, commentary and any output generated by the Service, including output generated using artificial intelligence, are derived from data you supply and from assumptions that may not hold.

8.3 You remain solely responsible for your financial decisions. Where your accounting platform reports its own totals, the Service cross-checks its figures against them and tells you when a figure does not reconcile. For regulated matters (investments, pensions, insurance), formal tax filings and statutory accounts, take advice from a qualified accountant, tax adviser or regulated financial adviser.

8.4 CFO Pal is not authorised or regulated by the Financial Conduct Authority and does not carry on any regulated activity.

8.5 Forecasts are estimates. Past performance and projected performance are not guarantees of future results.

9. Warranties and liability

9.1 We provide the Service with reasonable skill and care. Except as expressly stated, the Service is provided on an "as is" basis and we do not warrant that it will be uninterrupted, error free, or that outputs will be accurate or complete.

9.2 Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be limited.

9.3 Subject to clause 9.2, we are not liable for loss of profit, loss of revenue, loss of anticipated savings, loss of business or business opportunity, loss of goodwill, or any indirect or consequential loss, however arising.

9.4 Subject to clause 9.2, our total aggregate liability arising out of or in connection with these Terms is limited to the total fees paid by the Customer in the 12 months preceding the event giving rise to the claim.

9.5 You indemnify us against claims arising from your breach of clause 5, including claims by a Client Business or a third party relating to data you imported or access you granted.

10. Intellectual property

10.1 The Service, including all software, design, content and branding, is owned by us or our licensors. Nothing in these Terms transfers any intellectual property to you.

10.2 We grant you a non-exclusive, non-transferable right to access and use the Service during your subscription, in accordance with these Terms.

10.3 If you provide feedback or suggestions, we may use them without obligation to you.

11. Publicity

Unless you notify us otherwise in writing, we may identify you as a customer and use your name and logo on our website and in promotional material, in accordance with any brand guidelines you provide. You retain all rights in your marks.

12. Third party integrations

12.1 The Service connects to third party accounting platforms including Xero, QuickBooks and Sage. Your use of those platforms is governed by your agreement with them, not by these Terms.

12.2 We are not responsible for the availability, accuracy or continuation of any third party service, or for any change a provider makes to its API or terms.

13. General

13.1 We may amend these Terms. Material changes will be notified by email or in-product notice at least 30 days before taking effect. Continued use after that date constitutes acceptance.

13.2 We may assign these Terms in connection with a merger, acquisition or sale of assets.

13.3 These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

13.4 If any provision is found unenforceable, the remainder continues in force.

13.5 These Terms, together with the Privacy Policy and any Data Processing Agreement, constitute the entire agreement between us.

Contact: support@cfopal.co.uk