Affiliate Programme
Promote CFO Pal. Earn recurring commission.
5.5 million UK small businesses have no CFO. CFO Pal gives them one — AI-powered cashflow forecasting, financial reports, budget tracking, and proactive alerts. Help them find it, and earn commission for every referral.
Apply to JoinWhy promote CFO Pal
A product worth recommending
5.5 million UK SMEs without a CFO
The market is enormous. Most small businesses in the UK have no financial oversight beyond their accountant. CFO Pal fills that gap at a price they can afford.
A product that solves a real problem
Business owners don't check their numbers until it's too late. CFO Pal sends them a weekly financial summary and alerts them the moment something needs attention. It's a CFO that comes to them.
High conversion, low churn
14-day free trial with no card required. Once a business owner sees their cashflow forecast and gets their first Monday morning CFO briefing, they stay.
Recurring commission
This isn't a one-time payout. You earn commission every month your referral stays subscribed. The longer they stay, the more you earn.
UK-focused, clear positioning
CFO Pal is built specifically for UK sole traders and SMEs. Xero, QuickBooks, and Sage integration. UK tax rules. Plain English. Your audience knows exactly who it's for.
Professionally built, founder-led
Built by a CFO with real accounting experience, not a team of developers guessing what business owners need. The product reflects that.
Who we're looking for
If your audience includes UK business owners, we want to hear from you
Finance and business bloggers
If you write about cashflow, accounting, small business finance, or tools for UK entrepreneurs, your audience is our audience.
YouTube reviewers and demo creators
If you review business software, demo SaaS tools, or create tutorials for small business owners, we'd love to work with you.
Accountants and bookkeepers
If you advise UK small businesses and want to recommend a tool that genuinely helps your clients, get in touch.
Comparison and review sites
If you publish software comparisons, best-of lists, or reviews in the accounting and finance space, CFO Pal belongs on your radar.
Business coaches and consultants
If you work with UK small business owners on growth, strategy, or financial planning, CFO Pal is a natural recommendation.
Podcast hosts
If you host a podcast about UK business, entrepreneurship, or finance, let's talk about a partnership.
How it works
Four steps to start earning
Apply to join
Fill in the form below. Tell us about your audience and how you'd promote CFO Pal. We review every application personally.
Get approved
If we're a good fit, we'll set you up with a unique referral link, access to the product, and everything you need to get started.
Share with your audience
Promote CFO Pal through your content, reviews, tutorials, emails, or social channels. Your referral link tracks every click and signup.
Earn recurring commission
When someone signs up through your link and becomes a paying subscriber, you earn commission every month they stay subscribed.
Apply to join
Tell us about yourself and your audience. We review every application and respond within 48 hours.
We review every application personally and respond within 48 hours.
Frequently asked questions
Is it free to join?
Yes. There is no cost to join the CFO Pal affiliate programme. You earn commission — you never pay.
How much commission do I earn?
We discuss commission rates individually with each affiliate based on their audience and promotion approach. Get in touch and we'll share the details.
How is commission tracked?
You receive a unique referral link. When someone clicks it, a tracking cookie is set. If they sign up and become a paying subscriber, the referral is attributed to you automatically.
When do I get paid?
Commissions are calculated monthly. We process payouts once your balance exceeds the minimum threshold. Full details are shared when you're approved.
Do I need to be in the UK?
No. You can promote CFO Pal from anywhere, though the product is designed for UK businesses. If your audience includes UK small business owners, you're a great fit.
What if a referral cancels?
Commission stops when a referred subscriber cancels. You're only paid for active, paying subscribers.
Do you provide marketing materials?
Yes. Approved affiliates receive product screenshots, key messaging, feature summaries, and access to a demo account so you can create authentic content.
Can I review or demo the product?
Absolutely. We provide full access to CFO Pal so you can create genuine, first-hand reviews and demos. We want your content to be authentic.