Affiliate Programme
Promote CFO Pal. Earn commission.
5.7 million UK small businesses have no CFO. CFO Pal gives them one: AI-powered cashflow forecasting, financial reports, budget tracking, and proactive alerts. Help them find it, and earn commission for every referral.
Apply to JoinWhy promote CFO Pal
A product worth recommending
5.7 million UK SMEs without a CFO
The market is enormous. Most small businesses in the UK have no financial oversight beyond their accountant. CFO Pal fills that gap at a price they can afford.
A product that solves a real problem
Business owners don't check their numbers until it's too late. CFO Pal sends them a weekly financial summary and alerts them the day something needs attention. It's a CFO that comes to them.
A free trial that does the convincing
14-day free trial with no card required. A business owner sees their own cashflow forecast and gets their first Monday morning CFO briefing before they decide anything.
Commission on every referral
You earn commission when someone you refer becomes a paying subscriber. Rates and terms are agreed with you individually, so they fit your audience and how you promote.
UK-focused, clear positioning
CFO Pal is built specifically for UK SMEs. Xero, QuickBooks, and Sage integration. UK tax rules. Plain English. Your audience knows exactly who it's for.
Professionally built, founder-led
Built by a CFO with real accounting experience, not a team of developers guessing what business owners need. The product reflects that.
Who we're looking for
If your audience includes UK business owners, we want to hear from you
Finance and business bloggers
If you write about cashflow, accounting, small business finance, or tools for UK entrepreneurs, your audience is our audience.
YouTube reviewers and demo creators
If you review business software, demo SaaS tools, or create tutorials for small business owners, we'd love to work with you.
Accountants and bookkeepers
If you advise UK small businesses and want to recommend a tool that genuinely helps your clients, get in touch.
Comparison and review sites
If you publish software comparisons, best-of lists, or reviews in the accounting and finance space, CFO Pal belongs on your radar.
Business coaches and consultants
If you work with UK small business owners on growth, strategy, or financial planning, CFO Pal is a natural recommendation.
Podcast hosts
If you host a podcast about UK business, entrepreneurship, or finance, let's talk about a partnership.
How it works
Four steps to start earning
Apply to join
Fill in the form below. Tell us about your audience and how you'd promote CFO Pal. We review every application personally.
Get approved
If we're a good fit, we'll set you up with a unique referral link, access to the product, and everything you need to get started.
Share with your audience
Promote CFO Pal through your content, reviews, tutorials, emails, or social channels. Your referral link tracks every click and signup.
Earn commission
When someone signs up through your link and becomes a paying subscriber, you earn commission. Your rate and terms are agreed with you when you are approved.
Apply to join
Tell us about yourself and your audience. We review every application and respond within 48 hours.
CFO Pal is built for UK small businesses, so this tells us how well your audience fits.
We review every application personally and respond within 48 hours.
What you send here is used to assess your application and to contact you about it. We do not add you to any marketing list. See our privacy policy.
Frequently asked questions
Is it free to join?
Yes. There is no cost to join the CFO Pal affiliate programme. You earn commission: you never pay.
How much commission do I earn?
We discuss commission rates individually with each affiliate based on their audience and promotion approach. Get in touch and we'll share the details.
How is commission tracked?
You receive a unique referral link that carries your code. When someone signs up from it, the referral is attributed to you automatically. If they accept our cookie banner, your code is remembered on their device for 60 days, so you are still credited when they come back and sign up later. If they refuse it, we can only attribute a sign-up that happens in the same visit, so links straight to the signup page still work best. Attribution is first-touch: the first link someone arrives through is the one credited.
When do I get paid?
How often payouts run, and the minimum balance before one is released, are part of the terms we share with you when you are approved.
Do I need to be in the UK?
No. You can promote CFO Pal from anywhere, though the product is designed for UK businesses. If your audience includes UK small business owners, you're a great fit.
What if a referral cancels?
You are only paid for active, paying subscribers, so commission stops if a referral cancels. How long commission runs for is part of the terms we share with you when you are approved.
Do you provide marketing materials?
Yes. Approved affiliates get a Marketing Kit of ready-written outreach for email, LinkedIn, X and WhatsApp, with your referral link already in it, plus the public demo to show people what the product does.
Can I review or demo the product?
Absolutely. We provide full access to CFO Pal so you can create genuine, first-hand reviews and demos. We want your content to be authentic.