Built by a CFO, for business owners

CFO Pal was built by a team who have lived finance from both sides of the desk.

We spent years inside finance departments and boardrooms, as management accountants, financial controllers and finance directors, and carried that experience into owning and running businesses.

We’ve bought businesses, run them, grown them, sold them, and experienced first-hand what it’s like to make decisions when the numbers really matter. We’ve also paid fractional CFOs by the day to get the financial insight we needed.

That experience led to one simple realisation:

Every business owner needs CFO-level thinking. Not every business can afford a CFO.

What a CFO really gives you is not the numbers. The accounting software already has those. It is someone reading them every week and telling you what they mean, in both directions. That you can afford the hire you have been putting off. That a quiet month is normal for this time of year, or that it is not. Which customers your revenue really depends on, and whether that is a strength or a risk. Where the margin is being made, and where it is leaking. When the cash will get tight, early enough to do something about it, and when it will not, so you can stop worrying and invest. And numbers you can put in front of a bank without a week of preparation.

That’s why we built CFO Pal.

We take the routine, recurring financial oversight that businesses need and deliver it every week, and the day something moves, for a fraction of the cost of a traditional CFO.

Because better financial decisions shouldn’t depend on being able to afford a CFO.